There has been a TON of marketing with the new Star Wars movie coming out. Some of it really cool, some of it really lame. Normally I would rate Star Wars Chewing Gum as lame. But look at these containers? Trident did a great job making them really bright and vibrant. However they also seem really expensive for gum. Even with that I may have to pick them up on Amazon.com just to have the containers on my desk at work.