Star Wars the Chewing Gum?

There has been a TON of marketing with the new Star Wars movie coming out.  Some of it really cool,  some of it really lame.  Normally I would rate Star Wars Chewing Gum as lame.  But look at these containers?  Trident did a great job making them really bright and vibrant.  However they also seem really expensive for gum.  Even with that I may have to pick them up on Amazon.com just to have the containers on my desk at work.